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Effective Date and
Updates:
This Privacy Policy is effective at 6:00 p.m. on August 20,
2007. The Company reserves the right to make changes to this
Policy at any time, and will post any revised Policy on this
page. You will know we have changed the Policy when you see
a new effective date in the first sentence of this
paragraph. The Company will not notify its website visitors
or customers of any such changes by e-mail or other personal
contact. We encourage you to check the date of this Policy
whenever you visit this Website so that you will know when
you need to review the Policy for modifications.
Information The Company
May Collect About You.
We may collect the following types of information on the
Website:
"Personal Information " is information that is used by the
Company to identify you individually, such as your name and
address.
"Aggregate Information" is information that does not contain
Personal Information or from which Personal Information has
been removed. An example of Aggregate Information is
information about use of the website, such as pages visited
on the website. The actual information we collect from you
depends on the services you use on the Website. The
following is a more detailed explanation of some of the
types and uses of information we collect.
Email Services:
If you provide us with your email address and opt in to any
email notification features that the Company may now have or
may develop in the future, you may receive email from time
to time from the Company. Each email you receive from the
Company will contain an unsubscribe link at the bottom of
the email message which will provide you the opportunity to
opt out of receiving future communications from the Company
by clicking on the unsubscribe link and following the
unsubscribe instructions.
Information Request Forms:
The Website contains various request forms that allow you to
request information, products and services and to submit
resumes to the Company. For instance, we may collect
information such as your preferences regarding location,
size and price of a new home. When we collect such
information, we may share it with third parties as is
necessary to respond to your request.
Surveys:
From time to time, we may collect information through online
surveys, questionnaires or information requests on the
Website. These surveys may request demographic information
(such as age range, gender, areas of interest) and customer
feedback. Participation in such surveys, questionnaires or
information requests is voluntary and with each request you
will have the choice of whether or not to disclose
information. We may use such survey information to analyze
the Website and to improve users' overall experience on the
Website.
Administrative Purposes:
We may collect and use information that identifies you
personally when you submit comments, questions or
suggestions through the Website. For example, if you submit
questions to the contact us link on this site or submit
information requests we will use the information you provide
to respond to you. We also may collect and use your
information to contact you when necessary for other
administrative purposes. If you do submit comments,
questions or suggestions through the website, please do not
include confidential personal or financial information in
such requests. Such e-mail will be maintained in accordance
with our corporate e-mail and document retention policies.
Disclosure of Your Personal and Aggregate Information.
Personal Information:
The Company will not sell or disclose your Personal
Information without your consent except as set forth below.
Consultants:
From time to time the Company engages consultants that may
need access to the information we collect to perform their
services for us, such as administering our mailing lists. We
require that our consultants keep Personal Information
confidential and use it only in accordance with the service
agreement between the Company and such consultant.
Transaction Processing:
When you complete an information request form or otherwise
indicate to us that you want us to provide you with a
product or service (such as a request to be included in
mailings about our future projects), we share and maintain
the data needed for you to receive the products or services
you have requested.
Legal Requirements:
We may disclose your Personal Information if required to do
so by law or if we believe that such action is reasonably
necessary to: (a) conform with the law, respond to claims or
comply with legal process served on the Company or the
website; or (b) protect and defend our rights or property,
including the website, our employees, guests or the public.
Company Sale:
Because information collected through the website is a trade
secret and asset of the Company, we may disclose or sell
such information in the event we entertain the sale of the
Company or some or all of its assets.
Employment:
If you submit a resume or other information to us in
connection with a job opening at the Company, we may
disclose or transfer Personal Information and any other
information you submit to employees and consultants involved
in the recruiting and hiring of job applicants.
Aggregate Information:
The Company collects "Aggregate Information" about you and
your use of the Website whenever you visit the Company
online. For instance, the Company may collect various forms
of "click stream" information such as entry and exit points
for our Website (i.e., referring URLs or domains), site
traffic statistics, page views, impressions, and operating
system and browser type. In addition, when users request
pages on the Website, the Companys servers automatically log
the users IP address. An IP address is a number that is
automatically assigned to your computer whenever you are
surfing the Web. The Company may collect, compile, store,
publish, promote, report, sell, or otherwise disclose or use
any and all Aggregate Information. However, if the Company
correlates any Aggregate Information to you, such
information will be treated like Personal Information under
this Policy.
Cookies:
The Company may make use of "cookies" on the website.
Cookies are small text files that are stored on a user's
computer by a web server based on the permissions set in a
user's browser software. A cookie itself is not designed or
intended to read any information from a user's computer
(other than the contents of the cookie); rather, it is an
identifier used by the website that originally placed it on
your hard drive. The actual contents of the cookie
information can be retrieved by the same server to identify
the computer and subsequently to customize, monitor, or
regulate the use of a site based on information stored in
the cookie and the host server. Therefore, cookies only
identify the user's computer to the website that may
correlate other information, including personal information,
with the cookie. Cookies allow the Company to automate
access and data entry functions of the Website such as login
information, correlate online ordering information for
purchases, tailor the Website to your preferences or
interests, or customize promotions or marketing. In
addition, cookies allow us to track usage of the Website to
determine which areas are useful or popular and which are
not, thereby enabling us to improve and update the Website
effectively.
Security:
The Company uses reasonable efforts to store and maintain
personal information to protect it from loss, misuse,
alteration or destruction by any unauthorized party. If you
are asked to provide financial information in connection
with your request for the Companys products or services,
such information will be collected through a secure internet
connection using reasonable commercial security measures. We
store no financial information or social security
information on the Website. When we do transmit your data,
we use only secure servers using current encryption
technology to encode your data safely. We make reasonable
efforts to attempt to prevent the unauthorized access of our
systems containing personal data.
Breach of Security:
In the event of a breach of our information system security
that may compromise your personal financial information, we
will promptly notify you of such breach at the e-mail
address that we have on file for you. We reserve the right
to reasonably delay such notification as may reasonably be
necessary as part of any internal investigation or law
enforcement efforts related to such breach.
Outside Links:
While on the Website, you may be referred to web sites other
than the Companys Website. A link from the Website to such a
third party website does not imply endorsement of that site
nor any ability to control that site's privacy practices. Be
aware that third party websites may collect data and
personal information and operate according to their own
privacy practices. Therefore, you should carefully review
the privacy policies of third party websites before
submitting any Personal Information to them.
Opting Out, Removal of Personal Information and
Contacting Us:
Any time your provide us with Personal Information, the
website provides you the opportunity to opt out of receiving
further communications from us. To opt out of receiving
marketing information or to unsubscribe from any specific
email service, email a request to the contact us section of
this website. If you have questions or concerns about this
Policy, or the accuracy of any Personal Information we hold
about you, please use the contact us section of this
website. You may request removal of your Personal
Information from our system(s) by contacting us through this
website. We will comply with your request except to the
extent we are required to maintain your information in
accordance with our document retention policies or
applicable laws or regulations. If at any time you feel that
the Company has not adhered to this policy, email us and we
will do our best to respond promptly to your concerns.
Chartwell Townhouse
Estates, 301 Exchange Boulevard Suite
200, Rochester, New York, 14608
(585) 232-1760 |